ABOUT THE FOUNDER
Lena Saharov is a design-led real estate advisor and portfolio strategist with over 20 years of international experience across Montréal, Dubai, Europe, and Moscow.
She partners with investors to identify undervalued real estate opportunities and execute repositioning strategies that maximize ROI, specializing in residential and boutique hospitality assets where design intelligence and disciplined execution drive performance.
What sets her apart: the ability to see what a property can become, not just what it is. This perspective, combined with strategic execution capability, shapes every acquisition, repositioning decision, and profitable exit.
Her approach is distinct: design is not decoration, it is a value-creation tool. Every decision is filtered through one question: Does this strengthen performance and returns?
Lena works in two ways: partnering with investors on joint ventures where she leads deal sourcing and execution, and providing investment strategy consultation for complex acquisition and repositioning decisions where strategic clarity creates value.
Her long-term vision focuses on building a portfolio of boutique residential and hospitality assets across Montréal and select international markets - properties that balance refined design with disciplined financial performance.
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